The analysis team you never hired
A general manager for your store. With its own team.
Clariyo is AI analytics for ecommerce. It reads your orders, ads, customers, payments, stock and cash together. Every night it brings you what moved, why, what it's worth, and what it would do. You decide.
Read-only access · connect in minutes · nothing sent on your behalf
QWhy are my sales down last month?
A
Revenue fell because fewer people came, not because fewer bought. The real gap is 43 orders. And your ad connector is broken.
traffic gap
43 orders
connector
broken
Conversion rate held at 2.9% — demand intact
Sessions fell 14% — top-of-funnel drop
Meta Ads API returning 0 since Sep 12
Where the hard questions live
Why Ecommerce Analytics Fails: Your Data Sits in Twelve Tools
Your cash is somewhere in between — split across a stack that was never built to answer either kind of question.
The questions between your tools
01
Should I scale this campaign, or is it already underwater once returns are in?
The ad platform says winner. Returns and COGS may say the opposite.
02
My hero SKU is out of stock, how much am I losing per day it's down?
Lost sales, not just lost units, with ad spend still pushing a dead page.
03
Which acquisition channel brings buyers who actually come back?
First-order ROAS flatters channels that never produce a second order.
04
Which of my bestsellers are actually losing money after ads, returns and payment fees?
The top of your sales report and the bottom of your margin report aren't the same list.
Why your stack can't answer them
01
Eight to twelve dashboards, not one answer.
Each shows its own slice; the question that matters lives in the gaps between them.
02
The platform numbers disagree with your bank.
Meta reports 3.8x on ad spend; your settled deposits say you barely cleared cost. Both are internally consistent. Neither is the truth.
03
Cash flow is a Sunday-night spreadsheet.
Forecast by hand from CSV exports, weeks before it's too late to change anything.
04
So the real questions get answered on gut feel.
Stitching the exports together takes hours no founder has, so the call gets made without them.
Why it matters more than it used to
Ecommerce Margins Are Thinning — The Cost of Guessing Has Never Been Higher
None of this shows in the daily numbers. Dashboards stay green while the profit moves underneath, then surfaces in the bank balance a quarter later.
Thin margins
A few points of contribution margin doesn't dent the profit. It halves it. Revenue looks normal the whole time.
Costlier acquisition
A campaign that paid for itself can be underwater while its reported number looks unchanged.
Returns you paid for
You paid the ad, the delivery out, the delivery back, the inspection and the restock. On a refused delivery, all of that and no sale.
What clariyo does
AI-Powered Analysis: Your Whole Stack In, Actionable Moves Out
Fully monitored, investigated and strategized to bring you maximum value.
YOUR SOURCES
Shopify
Orders, products, customers
Meta Ads
Spend, ROAS, creative
Google Ads + GA4
Sessions, paths, conversions
Klaviyo
Flows, sends, attribution
Stripe
Payments, fees, payouts
clariyo
THIS WEEK'S MOVES
4 of 11 worth your time
Pause the Broad prospecting set on Meta
Spend up 34% week over week while attributed orders fell 11%. Two other sets are absorbing the same audience.
Saves ~$4.2k/mo · Meta Ads Your winback flow is under-sending by 6 days
The 90-day segment has grown 1,840 profiles since the flow's trigger window was set.
+$11k est. revenue · Klaviyo Restock the Cedar 2-pack before Friday
Sell-through is 4.1 units/day with 19 left, and paid traffic to that page is up 22%.
Avoids 9 stockout days · Shopify Checkout drop-off is mobile-Safari only
Conversion on mobile Safari fell to 1.4% vs 2.9% elsewhere, starting the day of your theme update.
1.5pt CVR recovery · GA4 ONE CLOSED LOOP
It works your business whether you open it or not.
A DASHBOARD
Waits to be opened, and shows every store the same view.
CLARIYO
Went through your business last night, found most of it healthy, and came to you about the three that were not.
The Monday briefing. What you earned, the three things that need a decision, and the eleven checks that came back clean.
Monitor
Every source monitored against your own history, not a benchmark.
Investigate
A planned analysis across marketing, margin, customers and cash at once.
Conclude
Cause first, with evidence, confidence, and what was ruled out.
Strategise
The course of action, modelled, with the money attached and a draft ready.
Verify & track
You mark what you did. It measures the result against a control.
Learn
Across every step. Results and your corrections stay in its memory.
What actually changes
Before and After Clariyo: The Same Four Moments in Your Month
Today
With clariyo
Monday morning
45 min
Four tabs, five numbers and a working theory. Then the day starts.
2 min
One message: what you earned, the three things that need a decision, and the eleven that were checked and were fine.
Margin moves and the cause is unclear
3 days
Export, pivot, ask the agency, wait. The month has moved on by the time you know.
Overnight
The cause is on screen when you open it, with the evidence and the explanations it ruled out.
A question the tools cannot answer
2 weeks
Raise it with whoever can pull data, join the queue, get last week's version of the question.
18 min
Ask in plain language, watch the plan, redirect mid-run, full brief before the meeting ends.
"Where is my cash?"
Never
Spread across the courier, the instalment provider and the gateway. Nothing adds up.
Live
Every dollar outstanding, aged, by rail, with the over-thirty-day pile ready to claim.
Against what you already have
Clariyo vs Shopify Analytics, Profit Trackers, Agencies and Data Teams
Shopify Analytics
Profit trackers
An agency
A data team
Clariyo
Tells you what happened
Yes
Yes
Yes
Yes
Yes
Reasons across marketing, margin, customers and cash together
No
Partly
Their channel
Yes
Yes
Finds the cause without you asking the right question first
No
No
No
You have to ask
Yes
Tracks intent and lifecycle, not just orders
Basic
No
Their channel
If you build it
Continuously
Recommends a specific action with the money attached
No
No
Sometimes
Rarely
Yes
Measures afterwards whether it worked
No
No
Rarely
Sometimes
Against a control
Answer arrives when you need it
Instant, shallow
Instant, shallow
Days
A queue
Minutes, at depth
Working at 3am, every night
No
No
No
No
Yes
Cost
Included
Subscription
A retainer
Several salaries
From free
Ready when you are
See what your numbers have been hiding.
Read-only access, connect in minutes, and nothing goes out on your behalf. You stay in control.
2 min
to connect
Read-only
access, always
0
write actions taken
Questions
Frequently asked.
Shopify and the tools around it: your ad accounts (Meta, Google), GA4, Klaviyo and Stripe, with more added. You connect from your own admin, read-only, in minutes.
No. Read-only. It recommends and drafts the move for your tool of record; it never spends, sends or changes anything. You ship it, revoke access anytime.
Each dashboard shows one slice. clariyo reads them together, finds the cause, attaches the money, and gives you the next move.
No SQL and no data team. Setup is guided, and it writes the queries for you.
First findings in about a week. Nightly monitoring and a weekly briefing begin after roughly two weeks.
It tells you, marks anything estimated, and keeps a track record of its own calls, including the misses.
Free to start, with paid plans as you grow.